Is Trust the new Gold in Data Privacy?
With the tightening of global regulations around Data Privacy, organizations are limiting their third-party risk. Individuals are trying to vote with their feet with products and services; investors are trying to find the next best bet. All of these forces are influenced by Trust. So is Trust the new Gold in Data Privacy?
It is no coincidence that Apple, after implementing its App Tracking Transparency that limited third-party data sharing risk changes in 2020, saw its biggest revenue jump in Q4 2020. Also, it was reported in 2022 that major companies that sell data of individuals for advertising lost over $278 billion dollars due to Data Privacy related changes. We see Google try to eliminate the third-party cookie and introduce their "Privacy Sandbox." Not to mention all of the litigation in Europe regarding cookies (Max Schrems), adtech real-time bidding (Johnny Ryan), Google Fonts and Google Analytics, and international data sharing agreements like the now invalidated EU - US Privacy Shield.
Companies need TRUST the most, and many are trying to navigate the tectonic shifts related to Data Privacy. What is your plan to deal with Trust & Data Privacy?
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